Review Quiz 1.06 through 1.10

Team-related factors that affect brand equity include

• schedule, coaches, and reputation

• tradition, performance, and star athletes

• performance, coaches, and star athletes

• star athletes, schedule, and tradition

Which of the following statements is true regarding sports marketing:

• Corporations sponsor sporting events to decrease their brand recognition.

• The distribution of licensed sports apparel is an effective way to create team and brand awareness.

• The use of high-profile athletes to endorse products does not increase brand recognition.

• Sports marketing encompasses only the radio and television media.

The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain:

• financial accountability

• image extension

• brand awareness

• market segmentation

What might a sports organization offer a business to encourage that business to sponsor an event?

• Naming rights

• Partial ownership

• Percent of profits

• Free advertising

A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it:

• usually increases spectator fan-base loyalty levels

• is the least expensive way to create name recognition

• reduces the need to engage in other promotional activities

• provides exclusivity and has potential to maximize exposure

A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to:

• help pay for construction expenses

• create publicity for the new facility

• honor a former student-athlete

• encourage fans to attend sport events

The main benefit of being a licensor is:

• public relations

• market expansion

• trademark protection

• profits

Which of the following is an example of a licensed product:

• NASCAR earrings

• Wheaties cereal box featuring an athlete

• Converse shoes

• John Deere Classic golf tournament

Collegiate athletic departments use their licensing income to:

• pay players’ salaries

• support charities

• 
  build up scholarship funds

• pay taxes

Hanes pays a fee to Michael Jordan to appear in its television commercials. This is an example of:

• licensing

• endorsing

• sponsorship

• 
  branding