Advertising

What is the main aim of advertising?

• To bring attention to a product

• To encourage social interaction

• To provide entertainment

• To promote a political agenda

What is the main aim of commercial advertising?

• To raise awareness about social issues

• To promote government initiatives

• To educate the audience about historical events

• To make money by promoting consumer goods or services

What does non-commercial advertising aim to do?

• Encourage impulse buying

• Promote luxury products

• Inform about an issue and persuade the audience to donate

• Create a sense of need or desire

What type of advertising uses shock tactics or direct appeals?

• Educational advertising

• Political advertising

• Commercial advertising

• Non-commercial advertising

What does non-commercial advertising seek to represent?

• Historical events

• An aspirational world

• A fantasy world

• True aspects of reality

What is the purpose of some non-commercial advertising campaigns?

• To entertain the audience

• To promote luxury products

• To create a sense of need or desire

• To inform about an issue and persuade the audience to donate

What is the aim of advertising if it is for an established brand?

• To discourage people from purchasing the brand

• To confuse the audience about the brand

• To create a new brand image

• To reinforce existing brand image to encourage brand loyalty

What does commercial advertising often do?

• aims to inform about an issue

• creates a sense of realism

• creates a sense of need or desire and a sense of aspiration

• aims to deliver government advice

Is this a commercial or non-commercial advert?

• Commercial

• Non-commercial

Is this a commercial or non-commercial advert?

• Commercial

• Non-commercial