Topic 6

____ is the process of analysing the behaviour of visitors to a website.

• Web analytics

• Predictive analytics

• Social Media analytics

• Descriptive analytics

Web analytics used as a ____ tool for market research and improve website effectiveness.

• business

• social media

• design

• content creation

Web analytics involves tracking, reviewing and reporting data to measure web activity, including the use of a website and its components, such as webpages, images and videos.

• True

• False

The purpose of web analytics are:

(select all the correct answers)

• measure user behaviour

• optimize the website’s user experience

• gain insights

• increasing conversions and sales

In web analytics process, before to develop a strategy, marketers need to:

(select all the correct answers)

• determine goals

• collect data

• identify KPIs

• experiment data

____ is the process of collecting, analyse data shared on social media network.

• Social media analytics

• Web analytics

• Predictive analytics

• Descriptive analytics

Social media analytics used by marketer to track online ____ about product and companies.

• conversations

• leads

• sales

• performance

Social media analytics help organization to measure the performance of social media accounts, help inform of social media ____.

• strategy

• platform

• network

• usages

Data collected through social media are:

(select all the correct answers)

• engagements

• profile visits

• video views

• brand sentiment

Why social media analytics are important?

(select all the correct answers)

• target audiences are happy with your brand

• get to know the competitors

• monitoring business ROI

• to measure web activity