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Topic 6

Topic 6

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Jass Kok

Used 13+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

____ is the process of analysing the behaviour of visitors to a website.

Web analytics

Predictive analytics

Social Media analytics

Descriptive analytics

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Web analytics used as a ____ tool for market research and improve website effectiveness.

business

social media

design

content creation

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Web analytics involves tracking, reviewing and reporting data to measure web activity, including the use of a website and its components, such as webpages, images and videos.

True

False

4.

MULTIPLE SELECT QUESTION

20 sec • 1 pt

The purpose of web analytics are:

(select all the correct answers)

measure user behaviour

optimize the website’s user experience

gain insights

increasing conversions and sales

5.

MULTIPLE SELECT QUESTION

20 sec • 1 pt

In web analytics process, before to develop a strategy, marketers need to:

(select all the correct answers)

determine goals

collect data

identify KPIs

experiment data

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

____ is the process of collecting, analyse data shared on social media network.

Social media analytics

Web analytics

Predictive analytics

Descriptive analytics

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Social media analytics used by marketer to track online ____ about product and companies.

conversations

leads

sales

performance

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