
Topic 6
Quiz
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Other
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University
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Practice Problem
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Hard
Jass Kok
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20 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
____ is the process of analysing the behaviour of visitors to a website.
Web analytics
Predictive analytics
Social Media analytics
Descriptive analytics
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Web analytics used as a ____ tool for market research and improve website effectiveness.
business
social media
design
content creation
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Web analytics involves tracking, reviewing and reporting data to measure web activity, including the use of a website and its components, such as webpages, images and videos.
True
False
4.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
The purpose of web analytics are:
(select all the correct answers)
measure user behaviour
optimize the website’s user experience
gain insights
increasing conversions and sales
5.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
In web analytics process, before to develop a strategy, marketers need to:
(select all the correct answers)
determine goals
collect data
identify KPIs
experiment data
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
____ is the process of collecting, analyse data shared on social media network.
Social media analytics
Web analytics
Predictive analytics
Descriptive analytics
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Social media analytics used by marketer to track online ____ about product and companies.
conversations
leads
sales
performance
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