Standard 3 Part B

Which is a factor that affects a business's selection of policies to guide its operations?

• the nature of the business

• the space available to display policies

• the communication skills of employees

• the personal preferences of management

After a sales call, Carlos inputted a summary of the discussion in the company's customer relationship management system. What aspect of customer relationship management is he using?

• automated

• Collaborative

• Developing

• Operational

"I buy only the most expensive brands" is a statement that characterizes which type of customer?

• disagreeable

• methodical

• superior

• suspicious

Which is an example of a cultural characteristic that would have an impact on businesses trading with certain foreign countries?

• type of climate

• role of females

• source of income

• variety of industry

An important aspect of using technology in customer relationship management involves:

• providing customers with product information.

• posting customer information on the business's website.

• updating customer information in the computer database.

• allowing employees to have complete access to customer information.

What technology has made personal branding more important than ever before?

• social media

• smart phones

• smart watches

• intranet of things