Research Methodology

One of the kinds of research design where a researcher is solely interested in describing the situation or case under their research study. It is a theory-based design method which is created by gathering, analyzing, and presenting collected data. This allows a researcher to provide insights into the why and how of research.

• Experimental

• Descriptive

• Mixed method

• Correlational

This is the process of selecting a representative group from the population under study.

• Pilot testing

• Reliability

• Validity

• Sampling

This sampling procedure is used when a diverse sample is necessary or the opinion of experts in a particular field is the topic of interest.

• Quota

• Purposive

• Convenience

• Snowball

One of the research tools for collecting the primary data (Cohen, 2013).

• Interview

• Survey

• Questionnaire

• Focus group

This is commonly known as average and is useful in determining the overall trend of a data set or providing a rapid snapshot of your data.

• Arithmetic mean

• Standard deviation

• Regression

• Percentage & Frequency