SPORTS MARKETING 2023

#1 What is marketing?

• selling items

• advertising items

• creation and maintenance of satisfying exchange relationships

#2 Amount customers pay for products

• price

• fee

• customer value

• calculated cost

#3 Ways to make customers aware of products

• newspaper ads

• brand awareness

• brand loyalty

• wiral ads

#4 Product Placement (distribution), Price, Promotion are all part of

• marketing mix

• event planning

• advertising plan

• branding campaign

#5 what a business offers to satisfy needs- goods and services

• product

• consumer spending

#6 a group of consumers within a larger market who share one or more characteristics

• target market

• segment market

• shared market

• unique market

#7 the locations and methods used to make products available to customers

• placement

• location

#8 specific group of consumers that have similar wants and needs

• target market

• market segment

• segment market

• unique market

#12 the process of creating a unique identity for a product, service, or company

that sets it apart from its competitors

• brand creation

• brand identitiy

• brand labeling

• brand setting

#9 an intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object's qualities; a craze.

• fad

• trend

• brand

• martketing mix