final practice 2A

When were marketing concepts first used?

• before the 18th century

• during the 18th century

• during the 19th century

• after the 19th century

During which century did companies grow their focus on the marketing functions of product/service management and channel management, focusing mostly on production and distribution?

• 17th century

• 15th century

• 18th century

• 20th century

What did companies focus on during the Industrial Revolution?

• communication and branding

• production and distribution

• promotion and advertising

• research and pricing

What is mass production?

• the use of promotion and advertising to make large numbers of consumers aware of a product

• the use of branding and persuasion to communicate with a large number of consumers

• the use of channel management and distribution to deliver large quantities of a product to people

• the use of technology and assembly lines to make large quantities of the same product

What is production?

• the creation of usable goods

• the delivery of usable goods

• the promotion of products and services

• the branding of products and services

Which of the following is a marketing function?

• mass production

• customer service

• competition

• management

Which word is synonymous to (associated with) a company's brand?

• competition

• distribution

• promotion

• reputation

What most led to competition among businesses?

• an increase in mass production

• an increase in distribution channels

• an increase in consumer demand

• an increase in brand awareness

During which era did businesses begin to focus more on communication, persuasion, and branding?

• the sales orientation era

• the marketing orientation era

• the mass production era

• the media promotion era

What most influenced marketing in the 1990s?

• mass production

• global distribution channels

• consumer demand

• world wide web