TRENDS MIDTERM REVIEWER

• a conceptualized idea that has the prospect of having a continuing influence

for a longer period of time

• Trends

• Trending

• Fads

• manifested in the form of patterns of sustained and increasing numbers for a longer period of time.

• Trends

• Trending

• Fads

• temporary fashion, a craze, interest, or activity that people follow enthusiastically

• Trends

• Trending

• Fads

is something that covers almost all of human activities such as but not limited to politics, beliefs, economics, lifestyle, social life.

quick rise in sales and popularity followed by a quick decline in sales and popularity.

The lifespan of most fads is notoriously short, but if a fad item becomes a trend, it can remain popular for decades.

• DURATION OF TIME

• NUMBER OF INDUSTRIES AFFECTED

• INDUSTRY ACCEPTANCE AND CONSUMER ADOPTION

• REASON FOR RISE

• INCUBATION PERIOD AND LIFESPAN

A fad often appears in a single industry and rarely crosses over into others.

• DURATION OF TIME

• NUMBER OF INDUSTRIES AFFECTED

• INDUSTRY ACCEPTANCE AND CONSUMER ADOPTION

• REASON FOR RISE

• INCUBATION PERIOD AND LIFESPAN

Investing in a fad item can be risky for companies known for setting trends.

• DURATION OF TIME

• NUMBER OF INDUSTRIES AFFECTED

• INDUSTRY ACCEPTANCE AND CONSUMER ADOPTION

• REASON FOR RISE

• INCUBATION PERIOD AND LIFESPAN

Trends generally have identifiable and explainable increases caused by the consumers’ needs; however, fads are determined by an emotional need to purchase.

• DURATION OF TIME

• NUMBER OF INDUSTRIES AFFECTED

• INDUSTRY ACCEPTANCE AND CONSUMER ADOPTION

• REASON FOR RISE

• INCUBATION PERIOD AND LIFESPAN

Trends develop slowly while fads increase, decrease, and eventually die out quickly.

• DURATION OF TIME

• NUMBER OF INDUSTRIES AFFECTED

• INDUSTRY ACCEPTANCE AND CONSUMER ADOPTION

• REASON FOR RISE

• INCUBATION PERIOD AND LIFESPAN