ESB Domain 2.2

Define: Target Market and Value Proposition

• 1. why a customer should do business with a company.

• 1. identifies the customer group to which a company markets its products and services.

• The red store with the red target symbol

• sells similar products or services

Explain the difference between primary and secondary data

• Primary is first and secondary is second

• Primary Data is more reliable then secondary data

• Secondary data contains personal bias

• Primary data is accurate

Identify and Define two types of competition

• 1. Direct competitor is a business that sells different products or services as another business.

• 1. Direct competitor is a business that sells similar products or services as another business.

• Indirect is a business that sells different products and services but similar enough to be competitive

• Indirect is a business that sells different products and services but not enough to be competitive

Identify and Define SWOT

• Strengths Weakness Opportunities Threat

• Dependable Employees, Increased Customers, Competitors, Small Budget

• Strength Weakness Options Threats

• Dependable Employees, Increased Customers,

Which is not an example of Marketing Methods

• Mail

• SEO

• Social Media

• Newspapers

• SWOT

Identify all the segments that companies analyze sales data

• Demographic

• Geographical

• Behavioral

• Psychographic

Why is it important for a company to analyze sales data

• To determine the sales of a company

• To determine the success of a company

• To determine the status of a company

• To determine the stock of a company