Understanding Marketing Vocabulary Quiz

What is the definition of Marketing?

• The process of creating a new product.

• The way a business gets people to notice, like, and buy its products or services.

• The method of manufacturing goods.

• The strategy of reducing production costs.

What does B2B stand for?

• Business-to-Business

• Business-to-Consumer

• Business-to-Customer

• Business-to-Community

What do B2C businesses do?

• Sell products to other businesses

• Sell products directly to consumers (everyday people)

• Sell products to government agencies

• Sell products to non-profit organizations

What are trade shows?

• Small meetings between two businesses

• Big events where businesses show off their products and meet other businesses or customers

• Online platforms for selling products

• Workshops for training employees

What is Influencer Marketing?

• A strategy where a company uses TV ads to promote its product

• When a company pays or partners with someone popular on social media to promote its product

• A method of reducing product prices to attract customers

• A technique of using email campaigns to reach customers

Use the vocabulary word "B2B" in a sentence. Complete the sentence below to show you know what "B2B" means.

B2B means one business sells to another business, like when...

• a car dealership sells a car to a family

• a clothing store sells a dress to a customer

• a bakery sells bread to a grocery store

• a bookstore sells a novel to a reader

Which of the following is an example of B2C?

• A software company selling a program to another company

• A farmer selling vegetables to a supermarket

• A shoe store selling sneakers to a teenager

• A car manufacturer selling parts to a dealership