IBT PRE-FINAL IPIL

In a business context, it is anything that threatens an organization's ability to generate profits at its target levels; in the long term, it can threaten an organization's sustainability.

• Regulations

• Risks

• Restrictions

• Trade barriers

A strategy company pursues when the company wants to communicate effectively with the end consumer, who in turn reacts with increased demand, actually pulling the distribution channels to operate from the end point toward the source.

• Pull strategy

• Push strategy

• Expand strategy

• Restrict strategy

It means the real property, buildings and improvements owned, constructed, managed, or operated by a political subdivision.

• Restrictions

• Trade barriers

• Local infrastructures

• Risks

This imply a process of standardization, used as method to improve efficiency when a product is marketed in multiple environments.

• Act locally

• Act globally

• Think locally

• Think globally

This is the classical case of marketing research, marketing planning, and marketing management with the usual methods of analyzing the market environment and serving consumers according to their preferences on each of the elements of the marketing mix offered by the business.  

• Domestic marketing

• Global marketing

• International marketing

• National marketing

These are the capabilities we acquire over time: experience, knowledge, technical skills, perception, ability, insight, and so on. They are investments we make in ourselves.

• Assets and capabilities

• Company objectives

• Risks

• Internal resources

An export undertaken when a manufacturer uses the sales force and distribution network of another firm, in order to market its products.

• Direct

• Indirect

• Piggyback

• External

It is is used to describe activities such as market assessment and selection, as well as the appropriate product modification/adaptation that would be necessary so that the product fulfills the local customer needs at an optimal level.

• Domestic marketing

• Global marketing

• Import marketing

• Export marketing

These include the brand name, image, product standards, packaging, labeling, warranty, installation, after-sales service, and credit.

• Place

• Price

• Product

• Promotion

Advertising, public relations, sales promotion, personal selling, and various new forms of marketing communication through the new media are usually studied within this element of the company’s marketing mix.

• Place

• Price

• Product

• Promotion