IMC - Unit 1

IMC - Unit 1

University

10 Qs

quiz-placeholder

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IMC - Unit 1

IMC - Unit 1

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Aasha Nadar

Used 2+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The concept of IMC was popularized around ________.

1960's

1970's

1980's

1990's

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotional messages are __________ in IMC.

Random

Different

Persistent

Consistent

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____________ has changed the promotional strategies adopted across firms.

Internet

Economic growth

Promotional mix

Multi-channel

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Under objective and task method of budgeting __________ is set first.

Budget

Objectives

Communication

None of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

IMC evolved to embrace an ___________ approach

Omni-channel

Multi-channel

Single channel

Digital

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________ is initiated by customers.

Public relations

Publicity

Direct Marketing

Sales promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Communication is a ________ function.

Persuasive

Informative

Promotional

Important

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