S&E Marketing Unit 4 Test - Event Triangle

Is a person who exhibits strong interest or admiration for something or somebody, such as a celebrity or a sport or a sports team, a genre, a politician, a book, a movie, a video game, or an entertainer.

• Event

• Sponsor

• Ambush Tactic

• Fan

It’s a marketing strategy where the business associates themselves with the event without paying any sponsorship fee.

• Sponsor

• Event

• Ambush Tactic

• Event Triangle

An individual or organization that pays some or all of the costs involved in staging a sporting or artistic event in return for advertising.

• Fan

• Sponsor

• Event

• Event Marketing

Is the marketing of brands, services, or products through promotional events and memorable experiences.

• Ambush Tactic

• Event Marketing

• Event Triangle

• SWOT Analysis

Is a planned public or social occasion.

• Fan

• Sponsor

• Event

• Ambush Tactic

Is the interactions of fans, sponsors, and events in sports and entertainment marketing.

• Event Triangle

• Sponsors

• Fan

• Event

T/F: Event Triangle Marketing is essential for the success of sports and entertainment marketing.

• True

• False, the only essential piece of marketing is social media

T/F: An event can be local, worldwide, amateur, or professional.

• True

• False, events are only local

T/F: Media distribution is another way for fans to be involved in the event.

• True

• False, the only way to be involved is to be there in person

T/F: When it comes to the Event Triangle, the fan experience isn’t a top priority.

• True

• False, the fan experience IS a top priority for events