Quiz about marketing

The process of dividing a broad market into various segments is called:

• Division

• Market share

• Segmentation

• Differentiate

If a company sold 500,000 units in a market with a total of 5 million units sold, what would its market share be?

• 50%

• 100%

• 5%

• 10%

What is market growth?

• When the number of services sold increase

• When the number of customers increase

• When the number of products sold increase

• All of the options are correct

Mass market is for goods that are produced in small quantities.

• True

• False

If a company has $10 million in sales in a market with a total of $100 million in sales, what is its market share?

• 5%

• 10%

• 20%

• 50%

Products sold in the mass market are more expensive.

• True

• False