Grade 11 Quiz for Midterm

It refers to information gathered directly from the respondents who answered set of questions.

• A. Primary research

• B. Secondary research

• C. Survey

• D. Data gathering

It is the most common way to gather primary research with the use of questionnaires or interview schedule.

• A. Interview

• B. Focus group discussion

• C. Survey

• D. Data gathering

It is the traditional method of data collection which is normally done on a personal manner with the respondents.

• A. Personal interview

• B. Focus group discussion

• C. Survey

• D. Data gathering

It is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to satisfy a target group better than its competitor.

• A. Price

• B. Marketing Mix

• C. Goods

• D. Packaging

The amount of money that a customer pays for to enjoy it.

• A. Price

• B. Marketing Mix

• C. Product

• D. Packaging

The 4M’s of production are as follows except ONE.

• A. Management

• B. Manpower

• C. Method

• D. Machine

It is a replica of a product.

• A. Prototype

• B. Product description

• C. Business Model

• D. Suppliers

Statement I- Skills and expertise is not important in considering manpower.

Statement II- Benefits are the reasons why customers will decide to buy the products.

• A. Only Statement I is true.

• B. Only Statement II is true.

• C. Both Statements are true.

• D. Both Statements are false.

Statement I- Educational qualifications and experience is one of the criteria in considering manpower.

Statement II- Product to produce is one of the factors to be considered in method or production method.

• A. Only Statement I is true.

• B. Only Statement II is true.

• C. Both Statements are true.

• D. Both Statements are false.

Statement I- In selecting the type of equipment to purchase, the entrepreneur may consider cost and capacity of the equipment.

Statement II- The purpose of a product description is to supply customers through details around the features and benefits of the product.

• A. Only Statement I is true.

• B. Only Statement II is true.

• C. Both Statements are true.

• D. Both Statements are false.