IQ #2 PM

Another major function of marketing aside from acquiring and developing customers.

• meeting expectations

• creating value

• provide products

• provide satisfaction

This strategy is being implement by companies who rely on quick delivery of products and services.

It refers to uncontested and growing markets

• red ocean

• pink ocean

• blue ocean

• deep ocean

To determine customer expectations, companies are conducting __________

• strategic plan

• business plan

• business research

• market research

Happy Employees Make Happy Sellers

• True

• False

Free taste, sampling and online activities are example of what type of relationship marketing?

• Permission Marketing

• Experiential Marketing

• Digital Marketing

• One-to-One Marketing

Watsons offer exclusive promo for customers who avail membership card. The company is using what type of relationship marketing?

• One-to-One Marketing

• Permission Marketing

• Online Marketing

• Experiential Marketing

CRM means

Customer-related activities including face-to-face interaction, phone calls, and emails are NOT part of marketing

• True

• False

It is determined by calculating the profit gained from each customer within a specific time period (usually within a year)

• customer equity

• customer value

• customer perception

• customer lifetime value