Introduction to Social Media Marketing Midterm Exam - WLA

Choose the best answer: These types of goals should be written in the most simplistic manner possible, honing in on one ____________ outcome.

• Specific

• Spot on

• Relevant

• Achievable

• Special

Choose the best answer: Goals need to be _______________ in such a way that tangible evidence can be presented along the way.

• Measurable

• Monster

• magniloquent

• magnitude

Choose the best answer: Goals should be designed like a good workout. They should stretch you slightly, so you feel challenged, but not cause stress or injury.

• Achievable

• Attainable

• Appease

• Anterior

Choose the best answer: It is important to examine your goal. Make sure it is ______________ and realistic.

• Relevant

• Realistic

• Reasonable

• Roach

Choose the best answer: Goals should be linked to a timeframe that creates a practical sense of urgency, creating a healthy tension that will propel you forward.

• Time Delimited

• Time Bound

• Time

• Tension

The social media marketing plan has (a)   steps.

List each step of the social media marketing plan in order from beginning to end.

(a)  

Listen and observe falls under which step in the social media marketing plan?

• 8th

• 2nd

• 4th

• 1st

Choose the answer that best fills in each blank: Listen and observe has 5 steps.

1. 1. Listen to the ______

2. 2. Listen to the ______

3. 3. Listen to the ______

4. 4. Listen to the ______

5. 5. Listen to the ______

(a)  

S

M
A
R
T

(a)