Introduction to Social Media Marketing Midterm Exam - WLA

Choose the best answer: These types of goals should be written in the most simplistic manner possible, honing in on one ____________ outcome.

• Specific

• Spot on

• Relevant

• Achievable

• Special

Choose the best answer: Goals need to be _______________ in such a way that tangible evidence can be presented along the way.

• Measurable

• Monster

• magniloquent

• magnitude

Choose the best answer: Goals should be designed like a good workout. They should stretch you slightly, so you feel challenged, but not cause stress or injury.

• Achievable

• Attainable

• Appease

• Anterior

Choose the best answer: It is important to examine your goal. Make sure it is ______________ and realistic.

• Relevant

• Realistic

• Reasonable

• Roach

Choose the best answer: Goals should be linked to a timeframe that creates a practical sense of urgency, creating a healthy tension that will propel you forward.

• Time Delimited

• Time Bound

• Time

• Tension

The social media marketing plan has _____ steps.

List each step of the social media marketing plan in order from beginning to end.

Listen and observe falls under which step in the social media marketing plan?

• 8th

• 2nd

• 4th

• 1st

Choose the answer that best fills in each blank: Listen and observe has 5 steps.

1. 1. Listen to the ______

2. 2. Listen to the ______

3. 3. Listen to the ______

4. 4. Listen to the ______

5. 5. Listen to the ______

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