Consumer Behavior and Attention Quiz

What is the scientific study of the way the human mind works and its influences on behavior?

• Sociology

• Anthropology

• Psychology

• Biology

What is the process consumers use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs?

• Consumer behavior

• Market research

• Product development

• Brand management

Which component of attitudes involves feelings, mood, and emotions?

• Affective

• Cognitive

• Behavioral

• Psychographic

What is the process of decision making that involves active evaluation among a set of brands?

• Awareness

• Familiarity

• Consideration

• Loyalty

Which type of purchase is based more on emotions rather than rationality?

• Impulse purchase

• Routine purchase

• Extended decision purchase

• Limited decision purchase

What is the internal state that represents a lack of something necessary for well-being and influences behavior?

• Motive

• Desire

• Wish

• Need

What is the process of achieving and maintaining a state of high sensitivity to incoming stimuli?

• Vigilance function

• Executive attention

• Selective function

• Alerting function

Which theory of attention proposes that information from all stimuli enters a sensory buffer and only one input is selected for further processing?

• Deutsch and Deutsch-late selection model

• Treisman's attenuation model

• Feature integration theory

• Broadbent's filter theory

What is the ability to do something without thinking about it?

• Consciousness

• Cognitive interference

• Automaticity

• Voluntary control

What is the process by which the consumer comes into physical contact with a stimulus through different channels?

• Subliminal messages

• Exposure

• Attentional blink

• Inattentional blindness