Marketing 1 Ch 1.2 Global Analysis

Goods and services sold to other countries.

• imports

• corporate

• exports

• embargo

Goods and services purchased from other countries.

• exports

• embargo

• imports

• corporate

A company's use of an existing product or promotion from which changes are made to better suit the characteristics of a country or region.

• adaptation

• globalization

• corporate

A global coalition of nations that makes the rules governing international trade.

• customization

• World Trade Organization (WTO)

• contract manufacturing

• North American Free Trade Agreement (NAFTA)

A large corporation that has operations in several countries.

• international trade

• globalization

• multinational

• mini-national

Hiring a foreign manufacturer to make your products according to your specifications.

• joint venture

• contract manufacturing

• infrastructure

• mini-national

A midsize or smaller company that has operations in foreign countries.

• international trade

• globalization

• mini-national

• multinational

A tax on imports

• embargo

• adaptation

• multinational

• tariff

The establishment of a business in a foreign country.

• foreign direct investment (FDI)

• infrastructure

• international trade

• balance of trade

Creating specially designed products or promotions for certain countries or regions.

• joint venture

• globalization

• customization

• multinational