Fashion Marketing - Final Exam Review

Ultimately, who decide whether a fashion will become a major sensation or a relative bust? 

• A store merchandiser

• The Consumer

• Well-known fashion designers

• Well-known fashion designers

Today, most fashion trends begin with which of the following? 

• A store merchandiser

• The consumer

• Well-known fashion designers

• Retail buyers

A kilt is an example of a garment which is most likely worn to serve which of the following purposes? 

• Express religious beliefs

• Indicate social status

• Demonstrate heritage

• Express emotion 

The overall outline or shape of a garment is known as which of the following? 

• Line

• Silhouette

• Texture

• Color

Which fashion style focuses on the timeless, simple and basic, and relies on time-honored garments? 

• Edgy fashion

• Classic fashion

• Lady fashion

• Bohemian fashion

Stores or businesses which sell clothing to consumers are known as which of the following? 

• Wholesalers

• Retailers

• Consumers

• Manufacturers

Wool is NOT typically produced from which of the following animals? 

• Llamas

• Horses

• RabbitsGoats

The covering of the body according to the code of decency established by a person's society describes which of the following terms? 

• Clothing

• Adornment

• Modesty of dress

• Identification

Which of the following is the term used when an item of clothing continues to be popular despite fashion changes? 

• Fit

• Fashionable

• Classic

• Craze

Which of the following is NOT a stage of the fashion life cycle? 

• Introduction

• Adoption

• Rise

• Peak