SEM Sem1 Final Exam Review

Marketing is the creation and maintenance of

• sales

• satisfying exchange relationships

• a favorable image

• financial resources

To satisfy customer needs, you must do all of the following except

• charge prices to maximize company profits

• identify your customer

• develop products that customers consider better than other choices

• operate the business profitably

Domino’s Pizza offering more than 20,000 prizes in a March Madness Social Media Sweepstakes is an example of the __________ element of the marketing mix. 

• product

• distribution

• price

• promotion

Product/service management involves __________ products.

• developing

• maintaining

• improving

• all of these

Gathering and using information about customers to improve business decision making involves

• marketing-information management

• promotion

• product/service management

• distribution

Financing

• is one of the six core standards of marketing

• involves budgeting for marketing activities

• involves offering customers different forms of payment for a company's products or services

• both b and c

Fisher Price tests new toy ideas with children and parents to make sure kids enjoy playing with the toys. This is an example of

• product management

• selling

• promotion

• distribution

Gross impressions do not

• involve televised sports or entertainment events

• involve the number of times a product is associated with a successful athlete

• occur accidentally

• influence consumer purchases

Which type of television program features average, everyday people and costs little to produce?

• sitcoms

• documentaries

• reality shows

• sporting events

To which of these activities does the term entertainment generally not apply?

• movies

• football games

• music concerts

• fine arts performances