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What is the primary goal of tourism management?

• A. To maximize profits for tourism businesses

• B. To provide a positive and enjoyable experience for tourists

• C. To increase the number of tourists visiting a destination

• D. To promote the cultural heritage of a destination

What is sustainable tourism?

• A. Tourism that focuses on minimizing the environmental impact of tourism activities

• B. Tourism that prioritizes the economic benefits of tourism over all other factors

• C. Tourism that is only accessible to high-income travelers

• D. Tourism that is restricted to certain times of the year

What is destination marketing?

• A. The process of creating a brand and image for a destination

• B. The process of promoting a destination to potential tourists

• C. The process of creating a tourism infrastructure in a destination

• D. All of the above

What is a SWOT analysis?

• A. A method of analyzing the strengths, weaknesses, opportunities, and threats of a destination

• B. A method of analyzing the financial performance of a tourism business

• C. A method of analyzing the cultural heritage of a destination

• D. A method of analyzing the environmental impact of tourism activities

What is a tourism product?

• A. The physical goods and services offered by a tourism business

• B. The overall experience offered by a destination

• C. The cultural heritage and natural attractions of a destination

• D. All of the above

What is a tourism demand?

• A. The number of tourists visiting a destination

• B. The amount of money spent by tourists in a destination

• C. The type of tourists visiting a destination

• D. All of the above

What is a tourism supply?

• A. The number of tourism businesses in a destination

• B. The number of tourism-related jobs in a destination

• C. The level of tourism infrastructure in a destination

• D. All of the above

What is a master plan?

• A. A long-term plan for the development of a destination

• B. A short-term plan for the promotion of a destination

• C. A plan for the management of a specific tourism attraction

• D. A plan for the conservation of a natural area

What is market segmentation?

• A. The process of dividing a market into smaller groups of potential customers

• B. The process of creating a brand and image for a destination

• C. The process of analyzing the environmental impact of tourism activities

• D. The process of creating a tourism infrastructure in a destination

What is a competitive advantage?

• A. A unique characteristic of a destination that sets it apart from other destinations

• B. A low cost of operations for a tourism business

• C. A high level of tourism infrastructure in a destination

• D. All of the above