Marketing Studies R2

1. Market Research

• The group of individuals or customers that a company aims to reach and serve with its products or services.

• The process of gathering, analyzing, and interpreting data for informed marketing decision-making.

• Advertising that aims to encourage immediate purchase or prompt an immediate response from the audience.

• The creation of a unique and recognizable name, symbol, design, or slogan that identifies and differentiates a product or company.

2. Branding

• Advertising that aims to encourage immediate purchase or prompt an immediate response from the audience.

• The creation of a unique and recognizable name, symbol, design, or slogan that identifies and differentiates a product or company.

• Advertising that focuses on creating brand awareness and knowledge about a new product or service.

• The selection of various paths or methods used to deliver a product from the manufacturer to the end consumer.

3. Distribution Channels

• The selection of various paths or methods used to deliver a product from the manufacturer to the end consumer.

• A marketing communication technique that involves providing incentives to encourage immediate purchase of a product or service.

• Dividing the market based on customers' purchasing behavior, usage patterns, and brand loyalty.

• A plan of action designed to achieve specific marketing objectives within a set timeframe.

4. Target Audience

• Advertising that focuses on creating brand awareness and knowledge about a new product or service.

• Advertising that aims to encourage immediate purchase or prompt an immediate response from the audience.

• The process of gathering, analyzing, and interpreting data for informed marketing decision-making.

• The group of individuals or customers that a company aims to reach and serve with its products or services.

5. Public Relations

• The selection of various paths or methods used to deliver a product from the manufacturer to the end consumer.

• Dividing the market based on customers' purchasing behavior, usage patterns, and brand loyalty.

• A marketing communication technique that involves creating and maintaining a positive image and relationship with the public and media.

• A plan of action designed to achieve specific marketing objectives within a set timeframe.

6. Behavioral Segmentation

• Advertising that focuses on creating brand awareness and knowledge about a new product or service.

• Dividing the market based on customers' purchasing behavior, usage patterns, and brand loyalty.

• A marketing communication technique that involves providing incentives to encourage immediate purchase of a product or service.

• A plan of action designed to achieve specific marketing objectives within a set timeframe.

7. Marketing Strategy

• A plan of action designed to achieve specific marketing objectives within a set timeframe.

• The selection of various paths or methods used to deliver a product from the manufacturer to the end consumer.

• Advertising that focuses on creating brand awareness and knowledge about a new product or service.

• The process of gathering, analyzing, and interpreting data for informed marketing decision-making.

8. Sales Promotion

• Advertising that focuses on creating brand awareness and knowledge about a new product or service.

• A plan of action designed to achieve specific marketing objectives within a set timeframe.

• Dividing the market based on customers' purchasing behavior, usage patterns, and brand loyalty.

• A marketing communication technique that involves providing incentives to encourage immediate purchase of a product or service.

9. Informative Advertising

• Advertising that focuses on creating brand awareness and knowledge about a new product or service.

• Dividing the market based on customers' purchasing behavior, usage patterns, and brand loyalty.

• Advertising that aims to encourage immediate purchase or prompt an immediate response from the audience.

• The process of gathering, analyzing, and interpreting data for informed marketing decision-making.

10. Persuasive Advertising

• The group of individuals or customers that a company aims to reach and serve with its products or services.

• Advertising that focuses on creating brand awareness and knowledge about a new product or service.

• Advertising that aims to encourage immediate purchase or prompt an immediate response from the audience.

• A plan of action designed to achieve specific marketing objectives within a set timeframe.