u9. Commercialisation

Commercialisation is....

• Sponsoring an athlete to make profit

• Setting up advertising in a sports venue

• The act of making something available to be bought or sold for a financial profit

Which of the following is not a type of media?

• Player interviews

• TV and visual

• Internet

• Social media

• Newspapers and magazine

Sport uses media to gain viewers to increase popularity. The media broadcast sport as it is very popular and will engage viewers/readers and therefore generates money for the media.

• true

• false

Businesses pay money in sponsorship to popular sportspeople/teams to receive publicity. Sport does not benefit at all from this arrangement.

• true

• false

Businesses pay money in sponsorship to access a sports audience through media coverage. This money allows the media to cover more sports, use higher quality presenters/facilities and implement technology.

• true

• false

Select the three positive effects of the media on commercialisation...

• More media coverage of a sport will result in more companies wanting to sponsor the sport/team/athletes so that their brand is shown on tv/internet/magazines.

• Increase the standard of the sport as the clubs will have more money to invest in better players and facilities.

• Increased coverage of the sport will result in more children seeing the sport and starting to participate which result in more sales of products such as boots.

• Less popular sports/teams/athletes that do not receive much coverage will not receive as much money from sponsorship deals as their brand will not get as much promotion.

Select three negative effects of the media on commercialisation...

• This will mean that they will not have as much money which can lead to a significant disadvantage as they will not have the funds to invest in better players, coaches and facilities.

• This will increase the standard of the sport as the clubs will have more money to invest in better players and facilities.

• Participation rates may go down in smaller, minority sports as a result of less coverage/popularity

• Less popular sports/teams/athletes that do not receive much coverage will not receive as much money from sponsorship deals as their brand will not get as much promotion

Select the three types of sponsorship...

• Advertising boards

• Clothing and equipment

• Financial

• Facilities (stadiums and grounds)

A positive effect of sponsorship on a player or team is that it allows a player to become a full time athlete

• true

• false

A negative effect of sponsorship on a player or team is that it generally females over males and disabled athletes over able bodied athletes.

• true

• false