Springboard Vocab Review - 2A

A technique used by marketers to make it seem like everyone is buying the product. 

• Bandwagon

• Avant-Garde

• Testimonial

• Facts and Figures

A technique used by marketers to make it seem that a product is so new that you will be the first on the block to have it. 

• Bandwagon

• Avant-Garde

• Facts and Figures

• Transfer

Advertisers use both celebrities and regular people to endorse products. 

• Avant-Garde

• Facts and Figures

• Testimonial

• Transfer

When advertisers use statistics, percentages, and numbers to convince you that this product is better or more effective than another product.

• Bandwagon

• Testimonial

• Facts and Figures

• Avant-Garde

A technique that wants you to associate the good feelings created in the ad for the product. 

• Transfer

• Facts and Figures

• Testimonial

• Avant-Garde

The world of business

• Text Features

• Hypothesis

• Market

• Bias

Aspects of a text designed to help you locate, understand, and organize information. 

• Market

• Hypothesis

• Logos

• Text Features

A guess or theory that an argument is based on.

• Market

• Text Features

• Hypothesis

• Informational Writing

A form of writing whose purpose is to explain or inform.

• Transfer

• Informational Writing

• Bias

• Thesis Statement

A sentence, usually in the introduction of an essay, that states the writer’s position or opinion on the topic of the essay.

• Informational Writing

• Thesis Statement

• Credible

• Emotional Appeal