Business Plan's Company Description Section

A company description summarizes what your company does, its purpose, ​ (a)   , vision, target ​ (b)   , business ​ (c)   , and what makes it unique, based on​ (d)   trends.

• mission
• audience
• structure
• industry

A _______ _________ is used by a company to explain, in concise terms, its purpose(s) for being.

Look at the action words and try to write a mission statement for your business concept.

Sentence Starters

To _______

We aim to _____

Our purpose is to _______

Our goal is to __________

A ______ ___________ provides a brief description of a company’s long-term goals.

It is important to specify your long- and short-term goals as well as any milestones you will use to measure your progress.

Click on the link below and complete the statements.

https://coschedule.com/marketing-strategy/business-goals

• Revenue or Sales

• Launch

• New Products

• Improve

• Profits

• Increase the Company's

• Social Media Presence

• Increase

• Customer Service

• Maximize

A _____ ______ is a specific group of consumers at which a company aims its products and services.

Describe your industry and what makes your business ​ (a)   : Is the ​ (b)   growing, mature or stable? How will your business take advantage of projected industry changes and ​ (c)   ? What might happen to your ​ (d)   and how will your business successfully compete?

• competitive
• industry
• trends
• competitors

Is your business a sole proprietorship, LLC, partnership or corporation?

Which of the following business structures below is easy to form and gives ONLY you complete control of your business?

• corporation

• partnership

• LLC

• sole proprietorship

Is your business a sole proprietorship, LLC, partnership or corporation?

Which of the following business structures below is one of the simplest to form for two or more people to own a business together. 

• corporation

• partnership

• LLC

• sole proprietorship

Is your business concept a sole proprietorship, LLC, partnership or corporation?

Which of the following business structures protect your personal assets — like your vehicle, house, and savings accounts in case your company faces bankruptcy or lawsuits?

• corporation

• partnership

• LLC

• sole proprietorship