Disney Mobile

What does MVNO stand for?

• Mobile Virtual Network Organization

• Mobile Virtual Network Outlet

• Mobile Virtual Network Operator

• Mobile Video Network Operator

What was the primary focus of Disney Mobile?

• Die-hard sports fans

• Families and kids

• Media heavy users

• Teenagers and young adults

What was the main reason for the closure of mobile ESPN?

• Technical issues

• Lack of popularity

• Economic viability

• Competition from other networks

What was the major factor that led to the closure of Disney Mobile?

• High competition from other MVNOs

• Poor marketing strategy

• Rising popularity of smartphones

• Lack of parental controls

What was the main focus of Disney Mobile in Japan?

• Women over the age of 20

• Die-hard sports fans

• Teenagers and young adults

• Families and kids

What did Disney Mobile in Japan focus on selling?

• Exclusive Disney themed phones

• High-end gaming phones

• Smartphones with advanced features

• Regular flip phones

What did Disney Mobile in the US fail to leverage?

• Parental controls

• Smartphone technology

• Phone settings

• Their own brand

What was the main lesson learned from the failure of Disney Mobile in the US?

• The importance of quick decision making

• The need for aggressive marketing

• The significance of advanced technology

• The value of proper planning

What was the main reason for the success of Disney Mobile in Japan?

• Exclusive Disney themed phones

• High-end smartphones

• Advanced features

• Low pricing

What was the primary focus of MVNOs that remained popular in the United States?

• High-end smartphones

• Exclusive phone features

• Specialized plans and pricing

• Specialized content