Branding Vocab Quizizz

Match the following

• logo

• 
• typography

• 
• icon

• 
• color palette

• 
• trade character

• 

Imagine Benjamin, Nora, and Lily are starting a new business. They need to come up with a name, term, design, symbol, or combination of these elements that will set their business apart from their competitors. What is this called?

• brand name

• brand identity

• brand equity

• trade name

A ​​ (a)   ​ (b)   is a ​ (c)   set of colors available for use that conveys a ​ (d)  

• color
• palette
• mismatched
• coordinated
• feeling
• product

The ​ (a)   Act of ​ (b)   Federal law that protects ​ (c)   and ​ (d)   .​

• Lanham
• Copyright
• 1946
• 1976
• trademarks
• brands
• trade names
• logos

the art and science of influencing perception about a product, service, or organization

• brand equity

• branding

• marketing

• brand identity

Match the following

• the level of sway a brand name has

• Brand equity

• how well a brand is recognized &accepted

• Brand familiarity

• the image that a brand projects

• Brand identity

the exclusive right to use a brand or part of a brand

(a)  

Organize these options into the right categories

Groups:

(a) Brand

,

(b) Trade Character

• chester cheetah

• 
• cheetos

• 
• 
• 
• 
• 
• the jolly green giant

• green giant

​ (a)   is the place you want your brand or product to have within a particular target market

• positioning
• placement
• promotion
• perception

customers' awareness, their impressions, and their opinions about a business and its brand

• familarity

• positioning

• perception

• acceptance