L04. Consumer & Business Buyer Behaviour Quiz

What is the first step in the consumer buying decision process?

• Purchase Choice

• Evaluation of Alternatives

• Information Search

• Problem Recognition

Which of the following is an example of external stimuli for problem recognition in consumer buying decision process?

• Personal experiences

• Family members' recommendations

• Mass media advertisement

• Degree of importance

What is the main characteristic that differentiates business buyers from consumer buyers?

• Number of decision participants

• Nature of buying unit

• Use of leasing

• Type of decision process

Which category of business buyers includes federal, state, and local bodies?

• Government

• Producer

• Resellers

• Institutions

What is the role of gatekeepers in the buying centre of a business organization?

• Control the flow of information

• Use the product or service

• Define specifications and provide information

• Select and approve final suppliers

In which buying situation does a company purchase products that have never been purchased before?

• Straight Buy

• Major Influences on Business Buyers

• Modified Rebuy

• New Purchase

What is the last step in the consumer buying decision process?

• Evaluation of Alternatives

• Information Search

• Post-Purchase Behaviour

• Problem Recognition

Which of the following is a category of business buyers that includes wholesalers and retailers?

• Institutions

• Resellers

• Government

• Producer

What is the main difference between business market and consumer market?

• Demand

• Distribution structure

• Nature of buying unit

• Relationship

What is the role of deciders in the buying centre of a business organization?

• Control the flow of information

• Have formal or informal power to select and approve final suppliers

• Select and approve final suppliers

• Define specifications and provide information