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L04. Consumer & Business Buyer Behaviour Quiz

Authored by Aimi Farhana Binti Ismayatey @ Isman

Business

University

Used 5+ times

L04. Consumer & Business Buyer Behaviour Quiz
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the consumer buying decision process?

Purchase Choice

Evaluation of Alternatives

Information Search

Problem Recognition

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of external stimuli for problem recognition in consumer buying decision process?

Personal experiences

Family members' recommendations

Mass media advertisement

Degree of importance

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main characteristic that differentiates business buyers from consumer buyers?

Number of decision participants

Nature of buying unit

Use of leasing

Type of decision process

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which category of business buyers includes federal, state, and local bodies?

Government

Producer

Resellers

Institutions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of gatekeepers in the buying centre of a business organization?

Control the flow of information

Use the product or service

Define specifications and provide information

Select and approve final suppliers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which buying situation does a company purchase products that have never been purchased before?

Straight Buy

Major Influences on Business Buyers

Modified Rebuy

New Purchase

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the last step in the consumer buying decision process?

Evaluation of Alternatives

Information Search

Post-Purchase Behaviour

Problem Recognition

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