defined as the systematic and objective process of generating information for aid in making business decisions.

Characteristics of Research - based on direct experience or observation by the researcher. -collection of data relies on practical experience.

Characteristics of Research - based on valid procedures and principles. -scientific study is done on an orderly manner so that the researcher has confidence on the result.

Characteristics of Research starts with a problem and ends with a problem results and findings of a study can be the basis of several studies

Characteristics of Research utilizes proven analytical procedures in gathering the data, whether historical, descriptive, experimental and case study.

Characteristics of Research - exhibits careful and precise judgment

Characteristics of Research - conducted in methodical manner without bias using systematic methods and procedures

Characteristics of Research - research designs and procedures are replicated or repeated to enable the researcher to arrive at valid and conclusive results.

Classification of Research Based on Goals done for the development of theories and principles

Classification of Research Based on Goals - application of the results of pure research