Marketing Concepts Quiz

Of the following, which is a durable good:

• Insect repellent     

• Lip balm

• Coffee mug

• Hamburger

Which of the following items likely cannot be marketed:

• Health

• Hopefulness

• Holiday

• Hawaii

In the marketing concept, whose point of view matters most?

• Seller's

• Planner's

• Buyer's

• Marketer's

According to the marketing concept, which option demonstrates customer orientation?

• Convincing a buyer to buy

• Researching a firm's competitors

• Advertising the features of a product

• Finding out what a buyer wants

According to the marketing concept, which option shows company commitment?

• Pricing a product to maximize profitability per item

• Teaching marketing to college marketing students

• Setting aside funds to research what customers want

• Leaving marketing to the marketing department

According to the marketing concept, keeping company goals in mind means

• containing marketing costs.

• maintaining the firm’s purpose.

• making product prices low.

• putting marketing second to other company goals.

Which of the following is the most common reason for businesses to search for ways to make their products better and cheaper:

• Competition

• Publicity

• Service marketing

• E-commerce

Marketing encourages people from different countries to

• trade

• think

• travel

• train

Without marketing, producers and customers would be

• exposed to many new and improved products.

• in close communication with each other.

• disconnected from each other.

• highly dependent on advertising agencies.

Which of the following is a marketing activity:

• Leading a project team

• Communicating with customers

• Lowering operational expenses

• Balancing customer needs with wants