
MKT Revision

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Other
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University
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Medium
Trần Thư
Used 4+ times
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22 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
To differentiate themselves, many companies go beyond offering products and sevices; they are also developing and delivering customer ____
Feedback
Brands
Experiences
Events
Product lines
2.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
Product planners consider products and services on three levels. The most basic level is the ____, which addresses the question, ‘What is the buyer really buying?’ What is the benefit?
Actual product
Augmented product
Core product
Real product
3.
MULTIPLE CHOICE QUESTION
20 sec • 5 pts
A manufacturer of jams, preserves and relishes, offers products in reusable jars shaped like a kitchen tumbler. This environmentally sensitive packaging is part of ____
The core product
The augmented product
The actual product
A and B
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Cadel's Bicycle Shop offers an extended warranty on the bicycles it sells,a free check-up after one month of use,and will assemble and deliver bicycles. In terms of the customer value hierarchy, the bicycle shop is offering a(n)____ product.
Core
Augmented
Service-added
Expected
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
____are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
Shopping product
Unsought product
Specialty product
Convenience product
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Your marketing deparment is currently researching the size, density, location, age and occupation of your targe market. Which environment is being researched?
Cultural
Psychographic
Geographic
Demographic
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is an example of a type of market offerings?
Person and ideas
Experiences
Information
All of the above
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