MKT Revision

MKT Revision

Assessment

Quiz

Other

University

Medium

Created by

Trần Thư

Used 4+ times

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22 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

To differentiate themselves, many companies go beyond offering products and sevices; they are also developing and delivering customer ____

Feedback

Brands

Experiences

Events

Product lines

2.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

 Product planners consider products and services on three levels. The most basic level is the ____, which addresses the question, ‘What is the buyer really buying?’ What is the benefit?

Actual product

Augmented product

Core product

Real product

3.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

A manufacturer of jams, preserves and relishes, offers products in reusable jars shaped like a kitchen tumbler. This environmentally sensitive packaging is part of ____

The core product

The augmented product

The actual product

A and B

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Cadel's Bicycle Shop offers an extended warranty on the bicycles it sells,a free check-up after one month of use,and will assemble and deliver bicycles. In terms of the customer value hierarchy, the bicycle shop is offering a(n)____ product.

Core

Augmented

Service-added

Expected

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

____are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort

Shopping product

Unsought product

Specialty product

Convenience product

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Your marketing deparment is currently researching the size, density, location, age and occupation of your targe market. Which environment is being researched?

Cultural

Psychographic

Geographic

Demographic

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is an example of a type of market offerings?

Person and ideas

Experiences

Information

All of the above

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