MKT Revision

To differentiate themselves, many companies go beyond offering products and sevices; they are also developing and delivering customer ____

• Feedback

• Brands

• Experiences

• Events

• Product lines

 Product planners consider products and services on three levels. The most basic level is the ____, which addresses the question, ‘What is the buyer really buying?’ What is the benefit?

• Actual product

• Augmented product

• Core product

• Real product

A manufacturer of jams, preserves and relishes, offers products in reusable jars shaped like a kitchen tumbler. This environmentally sensitive packaging is part of ____

• The core product

• The augmented product

• The actual product

• A and B

Cadel's Bicycle Shop offers an extended warranty on the bicycles it sells,a free check-up after one month of use,and will assemble and deliver bicycles. In terms of the customer value hierarchy, the bicycle shop is offering a(n)____ product.

• Core

• Augmented

• Service-added

• Expected

____are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort

• Shopping product

• Unsought product

• Specialty product

• Convenience product

Your marketing deparment is currently researching the size, density, location, age and occupation of your targe market. Which environment is being researched?

• Cultural

• Psychographic

• Geographic

• Demographic

Which of the following is an example of a type of market offerings?

• Person and ideas

• Experiences

• Information

• All of the above

A rocking chair constructed from recycled Australian timber, Jarrah, and handmade by a skilled artisan using traditional joinery methods is a(n) ____

• Shopping product

• Specialty product

• Augmented product

• Convenience product

• Service

You are planning to buy a new washing machine, and notice that they come in many price ranges. You want to make sure you get the best value for your money. This product is a(n) ____ product

• Specialty

• Convenience

• Shopping

• Unsought

A(n)____ is a name, term, sign, symbol, design or a combination of these that identifies the maker or seller of a product or service

• Co-branding

• Trademark

• Brand

• Service