CBMEC - FINALS

It connotes a direction and burning desire that a firm or organization would like to pursue with bulldog tenacity.

• Strategic biases

• Strategic thrusts

• Strategic intent

• All of the above

The following are the internal sub-sectors of strategic thrusts except ______.

• distribution region

• technology products

• customer sectors

• supplier sectors

It is essentially a concrete articulation of the company's vision and mission statements.

• strategic objectives

• strategic analysis

• strategic statement

• all of the above

What is the R in SMART?

• Resource-oriented

• Relative

• Relevant

• all of the above

The objective must be tied up or related to the mission statement.

• Specific

• Measurable

• Achievable

• Realistic

The objective should not be a dream or desire but should be something attainable.

• Specific

• Measurable

• Achievable

• Realistic

The objective must be concrete to the last detail and is quantifiable.

• Specific

• Measurable

• Achievable

• Realistic

The objective must be based on the firm's resource capabilities both human and other form of capital or financial resources.

• Measurable

• Achievable

• Resource-oriented

• Time-bound

These represent the desired general ends towards which efforts are directed.

• Goals

• Objectives

• Vision

• Mission

These are specific and quantified versions of goals.

• Goals

• Objectives

• Vision

• Mission