Pluralist Theories of Media Quiz

According to pluralist theories, where does the power lie in the media landscape?

• With the audience

• With the interest groups

• With the media owners

• With the government

What are the different sections of society represented by competing interest groups in pluralist theories?

• Scientists and researchers

• Celebrities and athletes

• Businesses and trades unions

• Government and military

According to pluralists, who determines the character of newspapers?

• Readers

• Advertisers

• Government officials

• Media professionals

In pluralist theories, what happens if the potential audience does not like the media products?

• The media company will dominate the market

• The media company will merge with other companies

• The media company will go out of business

• The media company will gain more power

According to pluralist theories, who ultimately chooses which media messages to consume?

• Advertisers

• Media owners

• Readers, viewers, and listeners

• Government officials