AIDA Model Quiz

What does the AIDA model stand for?

• Interest, Desire, Action

• Acquisition, Interest, Decision, Action

• Attention, Interest, Desire, Action

• Awareness, Consideration, Decision, Action

What is the goal of the 'attention' stage in the aida model?

• To build trust and nurture relationships with clients

• To get the customer to commit

• To reach a wide audience and alert them to the company's products or services

• To highlight unique selling points of a product or service

When does the shift from interest to desire happen in the AIDA model?

• After a customer has built trust and nurtured relationships with the company

• After a customer has decided to purchase your service or product

• After a customer first learns about your product or service

• After a customer has compared your product or service with the competition

What is the final stage of the AIDA model?

• Awareness

• Action

• Desire

• Interest

What is "ACTION" in the AIDA model?

• When the customer decides to buy

• When the sales process comes to an end

• When the clients want to know the price of a product