
AIDA Model Quiz
Authored by CATERINA MANGANO
Business
11th Grade

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the AIDA model stand for?
Interest, Desire, Action
Acquisition, Interest, Decision, Action
Attention, Interest, Desire, Action
Awareness, Consideration, Decision, Action
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the goal of the 'attention' stage in the aida model?
To build trust and nurture relationships with clients
To get the customer to commit
To reach a wide audience and alert them to the company's products or services
To highlight unique selling points of a product or service
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When does the shift from interest to desire happen in the AIDA model?
After a customer has built trust and nurtured relationships with the company
After a customer has decided to purchase your service or product
After a customer first learns about your product or service
After a customer has compared your product or service with the competition
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the final stage of the AIDA model?
Awareness
Action
Desire
Interest
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is "ACTION" in the AIDA model?
When the customer decides to buy
When the sales process comes to an end
When the clients want to know the price of a product
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