Quiz 3

What was an external threat in the marketing highlight "Reducing Global Communicable Disease— Zika in Puerto Rico"?

• The CDC prior experience with Zika

• The Zika virus was new to Puerto Rico

• Segments of the population in Puerto Rico denied Zika was a problem

• Distrust of the federal government

What is the purpose of a campaign?

• The potential impact of a successful campaign

• A specific way that contributes to solving the social issue

• What we want the priority audience to do

• The wicked problem

What is a suggested method to prepare for cases?

• Study groups

• Reading

• Memorizing

• Highlighting

Which of the following is NOT a criteria to select a focus?

• Behavior change potential

• Implementation time

• Impact

• Funding sources and appeal

What are some ethical considerations that you should have when selecting a focus?

• People might be mad because we are asking them to change their behaviors

• What about my preferences?

• "What about those not chosen?" and "A colleague or peer may feel "This could jeopardize my area of focus""

• There could be a lot of costs involved

You should always prepare a word for word answer for every question in a case discussion

• True

• False

Why should you review prior similar campaigns?

• To maximize opportunities with external publics other than current partner and alliances

• Because exploratory research identifies a purpose and focus and conducting a situation analysis also provides a rationale in your decisions

• To prepare for cultural, technological, demographic, natural, economic, and political/legal forces

• It gives you insights in lessons learned as well as opportunities for using existing research, plans, and materials developed by others

The microenvironment relates to the sponsor organization

• True

• False