marketing analysis

A group of customers who share common wants and needs, and who have the ability to purchase a particular product is a(n) ______.

• Market
• Industry
• Carrying Capacity
• Target Market

A market can ve described as the _________ and the _________ of a product in a category. 

• People & Classification
• People & Industry
• Target Market & Classification
• MArket Segment & Type

What is an Industry?

• A collection of businesses with a common line of products of services. 
• The start growth, maturity, and decline of a business. 
• The process of grouping a market into smaller subgroups defined by specific characteristics. 
• The particular group of customers you are interested in. 

What type of good would have an 'income elasticity of demand' of < 0?

• Luxury good

• Inferior good

• Necessity good

• Consumer good

If a good has a promotional elasticity of demand of 1.4, what should the business do?

• Increase promotional spending

• Reduce promotional spending

• No promotional spending

Which of these is NOT a reason for using moving averages?

• To see the trend

• To see seasonal fluctuations

• To see cyclical fluctuations

• To see daily fluctuations

• To see random fluctuations

The market analysis which examine the internal strength and weakness of the business and the external opportunities and threats is

• SWOT

• Target market analysis

• PESTLE

• Competitor analysis

• Non of the above

The market analysis which examine the number of competitors, their market share and strategies is

• SWOT

• Target market analysis

• PESTLE

• Competitor analysis

• Non of the above

The market analysis which examine the target market by looking at their age, interests, how many times they buy the product and where do customers live is ?

• SWOT

• Target market analysis

• PESTLE

• Competitor analysis

• Non of the above

The market analysis which examine the external factors that might impact the marketing activities such as political, economic, social, technological, legal and environmental is

• SWOT

• Target market analysis

• PESTLE

• Competitor analysis

• Non of the above