Brand Reputation Quiz

If a brand can't live ___ people's expectations, it won't stay around for a long time.

• up to

• on to

A brand that has been called ___ for racist or sexist behaviour doesn't have to respond to the allegations.

• out

• through

Public perception of how a company handles___a crisis has a great effect on its profit.

• with

• --

There's nothing more disappointing for clients or customers than when a business goes ___ on a promise.

• up

• back

If there is a public outrage caused by a company, the CEO is not responsible and doesn’t have to step ___ from the company.

• down

• over

If a brand messes ___ its marketing campaign, it should just wait for a few months and launch a new one.

• up

• in

A brand is putting its reputation on the ___ if it clearly demonstrates its position on a controversial social issue.

• fine

• line

Issuing a sincere apology is not enough for a company to save ___ during a public outrage.

• head

• face