Unit 2 consumer pre-test

What is the first stage in the consumer buying process?

• identify a need or want

• information search

• post-purchase behavior

• evaluation of alternatives

Top down analysis is good for quickly getting an overall estimate and understanding of a market.

• true

• false

Evaluating alternatives is a part of the consumer buying process.

• true

• false

What are individual consumers who buy products for personal use?

• end user

• top-down users

• intermediary custimers

• alternative consumers

Consumer buying preferences are solely determined by price and quality, without any influence from other factors.

• true

• false

The specific choices consumers make that are determined by individual needs and desires are called:

• end users

• brand loyalty

• buying preferences

• buying habits

What market forecasting approach may oversimplify the complexity of individual market segments?

• end-user analysis

• top-down analysis

• consumer analysis

• bottom-up analysis

What forecasting strategy involves examining individual market segments and then combining those segments to estimate the overall market?

• consumer analysis

• bottom up analysis

• end user analysis

• top down analysis

what marketing segmentation approach groups customers based on their buying habits, brand loyalty & usages patters?

• behavioral segmentation

• geographical segnmentation

• demographic segmentation

• psychographic segmentation

What market segmentation is based on behavioral characteristics, such as values, lifestyle, interests and personality traits.

• demographic

• geographic

• behavioral

• psychographic