
Unit 2 consumer pre-test
Authored by Brooke Moore
Business
12th Grade
Used 1+ times

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14 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first stage in the consumer buying process?
identify a need or want
information search
post-purchase behavior
evaluation of alternatives
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Top down analysis is good for quickly getting an overall estimate and understanding of a market.
true
false
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Evaluating alternatives is a part of the consumer buying process.
true
false
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are individual consumers who buy products for personal use?
end user
top-down users
intermediary custimers
alternative consumers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumer buying preferences are solely determined by price and quality, without any influence from other factors.
true
false
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The specific choices consumers make that are determined by individual needs and desires are called:
end users
brand loyalty
buying preferences
buying habits
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What market forecasting approach may oversimplify the complexity of individual market segments?
end-user analysis
top-down analysis
consumer analysis
bottom-up analysis
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