Business and Future of Media - Media Eras

Which era of digital journalism was characterized by the dominance of portals like AOL, MSN, and CompuServe?

• The SaaS era

• The Portal era

• The Search era

• The Social era

During which era did web search technology shift audience behavior, leading to a decrease in the importance of homepage navigation?

• The SaaS era

• The Search era

• The Social era

• The Portal era

Which era of digital journalism saw the proliferation of clickbait and viral articles, with platforms like Facebook and Google emphasizing video content?

• The SaaS era

• The Social era

• The Search era

• The Portal era

In the SaaS era of digital journalism, what revenue model is based on a subscription system, such as Dropbox or Apple iCloud storage accounts?

• Impression-based advertising

• Native advertising

• Sponsored content

• Software as a solution (SaaS)

What was one of the motivations behind the shift from text to video content for many websites?

• To improve search engine optimization

• To generate higher CPMs from video ads

• To follow platforms like Twitter and Instagram

• To reduce production costs