What is brand recognition?

• The overall strategy of promoting a product or service to a target audience.

• The likelihood of buying a product or service from a specific company.

• The ability of consumers to recognize an identifying characteristic of one company versus a competitor.

• The extent to which customers know of the existence of the brand and its availability.

When does customer-brand interaction occur?

• When a customer recommends the brand to others.

• When a customer takes an action such as following the brand on social media.

• When a customer enters a high-street store.

• All of the above.

What is purchase intention?

• The likelihood of buying a product or service from a specific company.

• The overall strategy of promoting a product or service to a target audience.

• The consideration, research and evaluation that take place before the actual purchase.

• The ability of consumers to recognize an identifying characteristic of one company versus a competitor.

What is Nudge Theory?

• The ability of consumers to recognize an identifying characteristic of one company versus a competitor.

• A change in groups through indirect methods, rather than by direct enforcement or instruction.

• The overall strategy of promoting a product or service to a target audience.

• The likelihood to buy a product or service from a specific company.

What is brand awareness?

• Media is a product in itself that can include advertising, so it can be used as a channel or platform by marketing.

• Being able to identify the brand from its competitors, being aware of their products

• Both of the above.

• Having some basic knowledge of the brand but little in-depth understanding of their products or services