1st Semester EOPA 26-50

One way to show respect for foreign clients' cultural and social differences is to

• use slang and idioms frequently.
• always speak in your native language.
• pronounce their names correctly.
• embrace cultural stereotypes.

Businesses develop policies to help employees deal with customers the same way in similar situations so that employees will

• give personal favors.
• treat customers differently.
• treat customers fairly.
• offer special privileges.

Julie is a salesperson who's trying to develop rapport with her customers. When she meets a new customer, what's the first thing she should do?

• Give the customer a catalog that shows her company's products.
• Get down to business immediately and ask the customer about his/her budget.
• Make promises and tell the customer what s/he wants to hear.
• Get the customer to relate to her by engaging in pleasant small talk.

What kind of customer would ask "If I buy this product, how can I be sure it will do what you say it will"?

• Domineering/Superior
• Eager
• Slow/Methodical
• Suspicious

The most important factor in carrying out brand promise is

• brand personality.
• business environment.
• corporate culture.
• employees.

One way a company can reinforce its image is by

• training its employees.
• developing a financial plan.
• conducting a competitive analysis.
• identifying economic resources.

Determine whether the following statement is true or false: Company commitment is unnecessary for the success of the marketing concept.

• False, company commitment is essential to the success of the marketing concept.
• True, company commitment is unnecessary for the success of the marketing concept.
• True, if company employees support the concept, company commitment is unnecessary.
• False, employee support is sufficient for the success of the marketing concept.

Which function of marketing determines how much gross profit a business will make on a good or service?

• Promotion
• Channel management
• Risk management
• Pricing

The element of marketing that is concerned with having the selected product in the right location at the right time is

• product.
• place.
• price.
• promotion.

Markets are composed of people with unfulfilled desires who are willing and able to

• change habits.
• spend money.
• go shopping.
• choose products.