Marketing Mix Quiz

What are the 4P's of the classical framework of marketing mix?

• People, Process, Physical Evidence, Performance

• Product, Price, Place, Promotion

• Product, Price, Place, Public Relations

• Product, Price, Promotion, Publicity

What is the concept of 'internal marketing' in the service marketing triangle?

• Communication between organisation and employees

• Training of staff and employees

• Communication between organisation and customers

• Communication between employees and customers

Which additional P's are included in the extended marketing mix for services?

• People, Process, Physical Evidence

• Programmes, Performance, Publicity

• Promotion, Public Relations, Publicity

• Product, Price, Place

What is the primary objective of pricing decisions in the marketing mix?

• To deliver value to the customers

• To communicate value to the potential customers

• To directly affect the revenues of the organisation

• To create value by developing products and services

What is the significance of brand equity in the marketing mix?

• To build reputation and win customer trust and loyalty in the long run

• To differentiate a product from other products and act as a bridge between the product and the consumer

• To offer short-term incentives to encourage the trial or purchase of the product

• To establish the product with quality leadership

An example of promotion is

• 5:00 News on Channel 3

• Nike Sweatband

• Finding Nemo Video in a pet shop

• Hardees coupons in the mail

Which is an example of pricing

• Setting the price of a new pair of Jordan shoes

• Two sausage Biscuits for $3.00

• Selling your Panther's ticket for $100.00

• All of the above

Taking into consideration that Nike shoes are manufactured in Indonesia, is part of which of the 4 P's?

• Product

• Price

• Place

• Promotion

The marketing mix can be defined as...

• the collection of information about existing and future products

• the mixture of managers and directors that form the marketing department of a firm

• the action or business of promoting and selling products or services

• a set of marketing tools that the firm uses to reach its marketing objectives

An addtional model of the 4 P's is the [...] model

• 5 P's

• 6 P's

• 7 P's

• 8 P's

• There is no additional model