7 P's of Marketing Mix

Represents the location where the buyer and seller exchange goods or services.

• Place

• Promotion

• People

• Packaging

• Process

The money that a buyer pays for a product.

• Price

• People

• Place

• Promotion

• Packaging

Refers to any goods or services that are produced to meet the consumers’ wants, tastes, and preferences.

• Product

• Price

• People

• Place

• Promotion

Refers to the various strategies and ideas implemented by the marketers to make the end-users aware of their brand.

• Promotion

• Packaging

• Process

• Product

• Place

A widely accepted strategic marketing tool that combines the 4P's and 3P's.

• marketing mix

• marketing plan

• business plan

The individuals involved in the sale and purchase of products or services come under ______.

• People

• Place

• Promotion

• Product

• Process