Chapter 18 Study Guide (Marketing)

the combination of entrances, window awnings, and other exterior building characteristics

• storefront

• window display

• centerpiece

• focal point

the sign showing a business’ name

• marquee

• sign

• fixture

• billboard

the visual and artistic aspects of presenting a product

• display

• setup

• marquee

• focal point

the relationship between and among objects in an arrangement

• proportion

• balance

• fixture

• shape

shows merchandise, provides customers with information

• interior display

• exterior display

• focal point

• storefront

A spot that attracts attention first

• focal point

• POPs

• display

• marquee

the physical outline of a display

• shape

• form

• fixture

• focal point

a display case, counter, or bench

• fixture

• picture

• impure

• imature

Green, yellow-green, and yellow are known as ______ colors because they are next to each other in the color wheel.

• adjacent

• complimentary

• adizero

• adjustable

The store IKEA provides many _________ displays that show model kitchens, bedrooms, and living rooms.

• architectural

• structural

• design

• structure