Meeting Customer Needs

Data involving information with no numbers is called .......(one word required) (1 mark)

A newspaper is an example of what kind of research? (One word required) (1 mark)

Systematic process of planning, collecting, analysing, and communicating information that is relevant to making better marketing decisions is a definition of ....(Two words required) (1mark)

This marketing philosophy focuses on satisfying customer wants and needs while meeting organisational objectives (Two words required) (2 marks)

This orientation focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace (One word required) (1 mark)

Smaller market that has a unique set of needs (one word required) (1 mark)

A marketing strategy used to appeal to a large, general group of consumers (two words required) (1 mark)

The process of dividing a large group of consumers into meaningful subgroups based on identifiable and similar characteristics and needs (Two words required) (1 mark)

The proportion of total market sales that a firm has is a definition of .........(two words required) (1 mark)

Any place that buyers and sellers will come together to exchange goods or services (one word required) (1mark)