Marketing topic 9 part 1

What is the definition of supply chain management?

• A management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process

• A system of interrelated computing devices, mechanical and digital machines, objects, animals, or people that are connected and able to transfer data over a network without overt human effort

• The creation of three-dimensional objects via an additive manufacturing technology that layers raw material into desired shapes

• The use of digital technologies to change a business model and provide new revenue or value

What is the main focus of supply chain agility?

• Creating inventory velocity and operational flexibility simultaneously in the supply chain

• Conducting commerce using a mobile device for buying or selling goods or services

• Using advanced robotics and automated vehicles for supply chain processes

• Facilitating the transfer of ownership and physically moving products from the producer toward the final consumer

What is the purpose of outsourcing in supply chain management?

• To conduct commerce using a mobile device for buying or selling goods or services

• To create inventory velocity and operational flexibility simultaneously in the supply chain

• To synchronize activities by sharing supply-and-demand market information

• To manage an entire function of the logistics system, such as transportation, warehousing, or order processing

What is the role of merchant wholesalers in the marketing channel?

• Provide functional logistics services to others as a third-party logistics company

• Buy goods from manufacturers and resell them to businesses, government agencies, and other wholesalers or retailers

• Facilitate the sale of products from producer to end user by representing retailers, wholesalers, or manufacturers

• Sell mainly to consumers as a channel intermediary

What are the factors affecting channel choice in marketing?

• Market factors, digital channels, producer factors, and levels of distribution intensity

• Market factors, product factors, distribution intensity, and emerging distribution structures

• Product factors, producer factors, timing factors, and levels of distribution intensity

• Market factors, product factors, producer factors, and timing factors

What is the purpose of digital distribution in marketing channels?

• To include any kind of product or service that can be distributed electronically

• To conduct commerce using a mobile device for buying or selling goods or services

• To enable customers to return products or components for reuse or remanufacturing

• To provide functional logistics services to others as a third-party logistics company

What is the main function of intermediaries in marketing channels?

• Contact and communicate with prospective buyers to make them aware of existing products and to explain their features, advantages, and benefits

• Transport and store assets, as well as sort, accumulate, consolidate, and/or allocate for the purpose of conforming to customer requirements

• Negotiate, facilitate transfer of ownership, and physically move products from the producer toward the final consumer

• Provide research and financing as facilitating functions

What is the purpose of reverse channels in marketing?

• Enable customers to return products or components for reuse or remanufacturing

• Facilitate the sale of products from producer to end user by representing retailers, wholesalers, or manufacturers

• Sell mainly to consumers as a channel intermediary

• Provide functional logistics services to others as a third-party logistics company

What is the concept of dual or multiple distribution in marketing channels?

• A cooperative agreement between business firms to use the other’s already established distribution channel

• The use of two or more channels to distribute the same product to target markets

• Channels that enable customers to return products or components for reuse or remanufacturing

• A system used by several retailers that allows customers to bring used products for return or donation at the entrance of the store

What is the purpose of selective distribution in marketing channels?

• A cooperative agreement between business firms to use the other’s already established distribution channel

• Distribution to only one or a few dealers within a given area

• A form of distribution aimed at having a product available in every outlet where target customers might want to buy it

• A form of distribution achieved by screening dealers to eliminate all but a few in a single area