Ch. 2 Chapter 2 E.S. Quiz MKT3580

which is not one of the seven principles of conversion?

• context

• clarity

• control

• congruence

which of these is not a principle of Attention-driven design?

• alliteration

• anomaly

• proximity

• consistency

as attention rates go __________, conversion rates go________

• down, up

• up, down

what does the principle "context" mean?

• designing post-click experiences that are consistent to the data established prior to the click

• the context of the page needs a low attention ratio

• clarity communicating your unique value proposition in your context

• aligning every element on your landing page with your campaign goal

what is a message match fail?

• when your landing page does not match the messages of your ad

• when you have multiple messages in your ad

• when you fail to match the message in your ad with the searcher's intent

• when you fail at writing an awesome ad

the third principle of clarity is that communicating your unique campaign proposition on a level where the question "what is the page about?" delivers consistently accurate results

• true

• false

what is information hierarchy?

• the order of the information on the landing page

• the most important information needs to be bolded

• aligning every element on your landing page with your campaign goal

• only important people can write the information on a landing page

copy informs ________ design, not the other way around

• design

• text

• knowledge

• content

proximity relates to Closing in that the words in close proximity of your CTA will influence the conversion.

• true

• false

during the users post conversion experience, should you ask them to do more or something else

• true

• false