Marketing Revision

Individuals use marketing activities, such as promotion and selling, when seeking employment opportunities.

• True

• False

When consumer demand for a product is high, marketers may reduce advertising.

• True

• False

The marketing mix of a business is sometimes called the four P's of marketing.

• True

• False

A consumer uses the product; a customer buys the product.

• True

• False

Consumers require both "wants" and "needs" for survival.

• True

• False

The early adopters are a critical group of consumers at the maturity stage of the product life cycle.

• True

• False

A business can increase its productivity in several ways, including becoming more efficient, using fewer resources, and/or making a better deal with suppliers.

• True

• False

All businesses seek out sustainable competitive advantages, such as raising their production costs while fostering customer loyalty.

• True

• False

If a consumer can recite a company's slogan without thinking, the company has achieved top-of-the-mind awareness.

• True

• False

Quantitative research measures consumers' reactions, responses or feelings toward a given subject or problem.

• True

• False