Marketing CH3 et CH4/Thème 1
Authored by FADILA MEZAIR
Other
12th Grade
Used 1+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Le produit est un bien et un service.
vrai
faux
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Un bien est matériel alors qu'un service est immatériel.
vrai
faux
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
L'offre globale se compose de
de l'offre principale
de l'offre associée
de l'offre principale et de l'offre associée.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La gamme correspond à l'ensemble des produits répondant au même besoin.
vrai
faux
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le produit d'appel :
a pour rôle d’attirer le client ou de faire et de faire vendre.
est celui qui se vend le plus.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Une marque produit signifie que l'entreprise possède autant de marques qu'elle n'a de produits.
vrai
faux
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Un positionnement peut être :
bas de gamme ou entrée de gamme
moyenne gamme
haute gamme
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